The final session program is posted in the website. Please check it, before your leave for Taiwan.

Keynote Speech


Brief Profile for Dr. Aurelija Ulbinaitė

The speech topic:Insurance service consumer behavior rationale in developing insurance markets


Wachara Chantatub, PhD

The speech topic:Managing IT-Enabled Business Transformation: Business Process and Data Driven Approach

Keynote Speech


image Wachara Chantatub, PhD
Director of Ph.D. & M.Sc. in IT in Business Program
Chulalongkorn Business School
Chulalongkorn University

The speech topic:Managing IT-Enabled Business Transformation: Business Process and Data Driven Approach

She graduated from Sheffield University in U.K. with a Ph.D. in Computer Science. She has been teaching as well as providing IT consulting for over 20 years. Her lecture topics include IT Governance, Advanced Database Management System, Business Intelligence, and Software Engineering. She also works closely with IT vendors and many client organizations in both private and public sectors to share her knowledge and experiences.










Keynote Speech


Brief Profile for Dr. Aurelija Ulbinaitė

The speech topic:will be announced soon






·    November  2012:  PhD in Management  and Administration,  Social  Science,  Vilnius  University, Lithuania. PhD thesis: Systematic evaluation of insurance consumer behaviour in the Lithuanian insurance market”.


·    December 2007: MSc in Economics and Business Administration (specialization International Business Economics), Aalborg University, Denmark. MSc thesis: Lithuanian insurance market attractiveness from an international perspective: market opportunity analysis”.


·    December 2007:   Danish language certificate Studieprøven i dansk 6/6 level, recognized by the

Danish authorities, Sprogcenter Aalborg, Aalborg, Denmark.


·    June  2004:  MSc  in  Management  and  Business  Administration   (specialization   Insurance Management), Vilnius University, Lithuania.      MSc    thesis:    “Lithuanian    insurance    market development forecasts for 2004-2010” (original title “Lietuvos draudimo rinkos plėtros prognozės

2004-2010 metams”).


·    June  2002:  BSc  in  Management   and  Business  Administration   (specialization    Insurance

Management), Vilnius University, Lithuania. Final exams passed.



·     From  September  2013:  lecturer  and  researcher,  Business  Department,  Faculty  of  Economics, Vilnius University, Vilnius, Lithuania.


·     September 2008 August 2013: assistant professor, Business Department, Faculty of Economics, Vilnius University, Vilnius, Lithuania.


      o December 2012 February 2013: visiting researcher, Aalborg University, Aalborg, Denmark.


o November December 2012: visiting researcher, Tongji University, School of Economics and Management, Shanghai, China.


        o December 2010 February 2011: visiting researcher, Aalborg University, Aalborg, Denmark.


o June July 2010: visiting researcher, City University of Seattle, Highschool of Management, Trenčin, Slovakia.


o December 2009 February 2010: visiting researcher, Aalborg University, Aalborg, Denmark.



·     Research interests: insurance, consumer behaviour, models for consumer behaviour in insurance services, management, business and administration, service industry, service marketing.


·     Publications:  5  journal  papers,  9  conference  papers,  1  PhD  dissertation,  1  PhD  dissertation summary, 1 book review, 1 scholar work, 3 working papers. See the attached list for details.






·    Taught subjects (BSc level):


o Life Insurance

o Life and Health Insurance

o Property Insurance

o Commercial Property Management and Insurance

o Insurance

o Insurance Business (taught in English)


·    Taught subjects (MSc level):


o Management of Insurance Processes

o Business Diagnostics

o Specialisation seminar for MSc theses in Business Process Management


·    Supervision (MSc level)


o Supervision of 6 students


·    Supervision, reviews and participation in defence committees (BSc level):


o Supervision, review   participation in defence committees of more than 100 student projects, yearly papers and internships


·    External teaching activities (BSc level):


o June July 2010: City University of Seattle, Highschool of Management, Trenčin, Slovakia.

Course on Knowledge Management Concepts and Methods, supervised an international team of







·     Research award from the Faculty of Economics of Vilnius University in the category “Doctoral students, Teaching and Research Assistants and Lecturers for scientific achievements in 2011.


·    Best master thesis of Business Department of the Faculty of Economics of Vilnius University in



·   Best student paper for “Impact of Micro-environment on the expansion of the Lithuanian Insurance Market”  (original  title    “Makroaplinkos  įtaka  Lietuvos  draudimo  rinkos  plėtrai”),  Student Research Conference 2003, Faculty of Economics, Vilnius University.






·    Since September 2013: internship coordinator for Business Risk and Insurance specialisation of the

Faculty of Economics of Vilnius University.


·    Since September 2013: consultant for using SPSS software for MSc theses.


·    Since April 2013: council member of the Lithuanian Society of Young Researchers.


·    Since April 2013: member of Economic Expertise Centre of the Faculty of Economics of Vilnius



·    Reviewer for the scientific journal Economics”. ISSN 1392-1258.


·    Reviewer for the following conferences:

o International scientific conference Whither our economies 2013”;

o International  scientific  conference  Economic  transformations  and  business  prospects  2013”;

o International   scientific   conference   for  young  researchers   “Social   transformations   in contemporary society 2013”;

o International  scientific  conference  “Practice  and research  in public and private sector 2013”;

o Student scientific conference of the Faculty of Economics of Vilnius University 2011-2013.






·    June 2013, Mykolas Romeris University, Workshop on Plagiarism: how to avoid it and make your own contribution to science

·    April-May  2013,  Vilnius  University,  Projection  and  Implementation  of  Open  and  E-learning Courses

·    November 2011, Manchester Metropolitan University Case Study Training for Vilnius University

·    November 2011, Taylor & Francis How to Get Published Workshop

·    October 2011, Vilnius University Teaching Experience and Skill Development

·    March 2011, Implementation of Imitation Models in the Educational Process

·    March 2011, Integration of Web Seminars into the Educational Process

·    February 2011, Actualities of Theory and Practice of Asset Evaluation

·    November 2010, Using Vilnius University Virtual Learning Environment

·    November 2010, Emerald Publishers An Insider's guide to getting published in research journals

·     November 2010, LIA Distance Learning on i) Presentations MS PowerPoint, ii) Communication on the Internet, iii) Security on the Internet

·    October 2010, eMoDB.LT: Electronic Databases, Opening Up the Science of Lithuania


·     March-May 2010, Methods for Statistical Processing of Scientific Results Techniques: Principles and Practical Applications (SPSS tool)






·    Lithuanian: mother tongue

·    English: fluent

·    Danish: good

·    Russian: good

·    French: medium

·    German: medium

·    Chinese: beginner






·    Peer-reviewed journal papers


o   Ulbinaitė,  Aurelija;  Kučinskienė,  Marija  (2013).  Insurance  service  purchase  decision-making rationale: expert-based evidence from Lithuania. Economics, Vol. 92, issue 2, pp. 137-155. ISSN 1392-1258.


o   Ulbinaitė, Aurelija; Kučinskienė, Marija; Le Moullec, Yannick (2013). Determinants of insurance purchase decision making in Lithuania. Engineering Economics, Vol. 24, issue 2, pp. 144-159. ISSN 1392 2785. Indexed by Web of Knowledge (ISI).


o   Ulbinaitė,  Aurelija;  Kučinskienė,  Marija;  Le  Moullec,  Yannick  (2011).  Conceptualising  and simulating insurance consumer behaviour: an agent-based-model approach. International Journal of Modeling and Optimization, 2011, Vol. 1, issue 3, pp. 250-257. ISSN 2010-3697.


o   Ulbinaitė,   Aurelija;   Le  Moullec,   Yannick   (2010).   Towards   an  ABM-based   framework   for investigating consumer behaviour in the insurance industry. Economics, Vol. 89, issue 2, 2010, pp.

95-110. ISSN 1392-1258.


o   Kindurys, Vytautas; Ulbinaitė, Aurelija (2004). Forecasts for the development of the Lithuanian insurance market in 2004-2010. Ekonomika ir vadyba, 2004, Vol. 2, issue 8, pp. 43-53. ISSN



·    Peer-reviewed conference proceedings papers


o   Ulbinaitė,  Aurelija;  Balskutė,  Odeta  (2013).  Evaluation  of the state  of communication  between insurers and insurance consumers: a consumer opinion survey (Original title Draudi ir draudėjų komunikavimo būsenos vertinimas: vartotojų nuomos tyrimas). 3rd international scientific conference “Whither our economies 2013 proceedings, October 24-25, 2013, Vilnius, Lithuania, pp. 187-200. ISSN (online) 2029-8501.


o   Ulbinaitė,  Aurelija  (2013).  Perceived  affordability  as  a  key-determinant  of  insurance  service purchase: the case of Lithuania. International conference Economic transformations and business prospects” proceedings, September 26-27, 2013, Vilnius, Lithuania. Economics, Vol. 92, issue 92(3) Supplement B, pp. 235-250. ISSN 1392-1258.


o   Ulbinaitė,  Aurelija  (2013).  Non-Consumption  of  insurance  services  due  to  the  availability  of alternatives: empirical evidence from Lithuania. 3rd international scientific conference Practice and research in public and private sector 2013 Conference proceedings, April 11-12, Vilnius, Lithuania, pp. 300-311. ISSN (online) 2029-7378.


o   Ulbinaitė, Aurelija; Kučinskienė,  Marija; Le Moullec, Yannick (2011). Integration  of the decoy effect in an agent-based-model simulation of insurance consumer behavior. International Conference on Computer and Business Management (ICCBM), July 1-2, 2011, Kathmandu,  Nepal. IPCSIT Proceedings (IACSIT Press, Singapore), 2011, Vol. 9, pp. 152-157. ISSN 2010-460X. Indexed by Web of Knowledge (ISI proceedings).


o Ulbinaitė,  Aurelija  (2011).  The complexity  of the insurance  purchase  decision  making  process.

Smithy of ideas 2011: scientific camp, June 30 - July 3, 2011, Trakai, Lithuania. Book of abstracts

(Lithuanian Society of Young Researchers), 2011, pp. 22-23. ISBN 978-9955-875-01-7.


o   Ulbinaitė, Aurelija (2011). The Evolution of Consumer Behaviour Models: From General Models to Insurance Consumer Behaviour Modelling Efforts (Original title – Vartotojų elgsenos modelių evoliucionavimas: nuo bendrųjų modelių iki pastan modeliuoti draudimo paslau vartotojų elgseną). 1st international scientific conference “Practice and research in private and public sector-

11. To consolidate researches of academicians and practitioners, May 5, 2011, Vilnius, Lithuania, pp. 327-337. ISSN 2029-7378.


o   Ulbinaitė, Aurelija (2010). Theoretical Aspects of Insurance Consumer Behaviour (Original title Vartotojų elgsenos ypatumų draudimo paslaugų vartojimo atžvilgiu teoriniai aspektai). Scientific conference Business, management and education 2010: Contemporary Regional Issues, November

18, 2010, Vilnius, Lithuania. Conference proceedings [Electronic publication (CD)], [p. 1-12]. ISBN



o   Ulbinaitė, Aurelija (2004). Lithuanian Insurance Market Development in 1998-2003 (Original title Lietuvos draudimo rinkos vystymosi tendencijos 19982003 metais). Draudimo vadybos studenmokslinės konferencijos pranešimų tezės, Vilniaus universitetas, Vilnius, 2004, pp. 39-43.


o   Ulbinaitė,  Aurelija  (2003).  Impact  of  Micro-environment  on  the  expansion  of  the  Lithuanian Insurance  Market  (Original  title    Makroaplinkos  įtaka  Lietuvos  draudimo  rinkos  plėtrai).  Studentų   mokslinės   konferencijos   draudimo   vadybos   sekcijos   pranešimų   tezės,   Vilniaus universitetas, Vilnius, 2003, pp. 3-8.


·    PhD dissertation


o   Ulbinaitė,  Aurelija  (2012).  Systematic  Evaluation  of  Insurance  Consumer  Behaviour  in  the Lithuanian  Insurance  Market  (Original  title Draudėjų  elgsenos  sisteminis  vertinimas  Lietuvos draudimo rinkoje) (Doctoral dissertation). Vilnius: VU leidykla. 2012. 273 p.


·    PhD dissertation summary


o   Ulbinaitė,  Aurelija  (2012).  Systematic  Evaluation  of  Insurance  Consumer  Behaviour  in  the Lithuanian Insurance Market (Summary of doctoral dissertation). Vilnius: VU leidykla. 2012. 62 p.


·    Peer-reviewed book review


o   Stašys,  Rimantas;  Ulbinaitė,  Aurelija  (2011).  Life  Insurance  Business  and  its  Development Tendencies and Manifestations in Lithuania. Monograph review. Management Theory and Studies for Rural Business and Infrastructure Development, Vol. 5, issue 29, 2011, pp. 231-235. ISSN 1822-




·    Scholar work


o   Ulbinaitė, Aurelija (2011). Lithuanian Insurance Market Attractiveness from an International View: Market Opportunity Analysis. Saarbrücken, Germany: LAP LAMBERT academic publishing. 2011.

114 p. ISBN 978-3-8443-1147-1.


·    Contribution to popular science


o   Stoškuvienė,  Vaida  (2012).  Importing  the  Western  insurance  culture  in  Lithuania  is  difficult (Original  title Vakarietiška  draudimo  kultūra kelią Lietuvoje  skinasi sunkiai).  Weekly journal “Veidas”, Vol. 46, 12th -18th November, 2012, pp. 16-19.


·    Working papers


o   Ulbinaitė, Aurelija; Kučinskienė, Marija; Le Moullec, Yannick. The complexity of the insurance purchase decision making process. Submitted to: Transformations in Business and Economics. 22 p. ISSN: 1648-4460.


o Ulbinaitė, Aurelija. Insurance service purchase and consumption rationale: expert-based evidence in

Lithuania (part II). 16 p.


o Ulbinaitė, Aurelija. Insurance consumer behaviour. Chapter in monograph collection.